NATURAL AMERICAN SPIRIT TINY HOME
For the 2016-17 festival season, Natural American Spirit asked us to build them an intimate, mobile environment for consumer engagement that reflected their ethos of sustainability and zero-waste manufacturing. We responded by creating a tiny home-based environment built with up cycled materials wherever possible.
In this space, adult tobacco consumers would engage one-on-one with a brand ambassador. Afterwards, visitors were welcomed to relax in our private patio space. There they could fill up a water bottle and charge their phones in a relaxed, low-key atmosphere removed from the chaos of the festival environment.
The debut event for this structure was Sound on Sound in Austin, TX in November, 2016. From mid-day Friday to mid-day Sunday we had over 1,000 visitors to the space.
Images include the structure and event photos followed by my original renderings.
