At Final Four Fan Fest in 2019, Eleague wanted a space to introduce guests to esports via the popular game Rocket League. The experience would feature college esports team competitions and gaming stations for both experienced players and curious guests.

Inspired by both the Eleague set in Atlanta and the Rocket League stadiums featured in the game, we built our space as a blend of both. The focal point of the space was a stage for two teams with the Eleague broadcast desk between them. Guests could try the game at seated or standing gaming stations. Axe, our sponsor, activated on each end in front of the Rocket League-inspired goal areas.

Concept and design: Doug Malicki

Build: Freeman