The NBA on TNT American Express Roadshow activated just outside the Chase Center in San Francisco for NBA Opening Night, 2022. In addition to the NBA on TNT Pregame Show. In addition to the broadcast, fans on-site were treated to live performances by Doechii and The Kid Laroi plus fan other fan experiences within the site, creating an interactive fan festival.

Fan experiences included an NBA Jam arcade, custom T-shirt
printing featuring Lakers & Warriors centric designs and the AT&T 5G Slam-Cam where fans received a slow-mo video of themselves throwing down their best dunk.

Finally, we had local Bay Area street art collective Illuminaries create a large-scale Warriors-themed mural that fans could interact with by adding their signatures and other messages too. The mural was donated to a local school after the event.

Role: Creative direction & design of T-shirt, arcade and slam-cam experiences. Creative direction on mural.