Bryden Motors is an auto dealership in Beloit, Wisconsin with deep roots in the community. As a family owned business, they’ve cultivated their reputation over 70 years in the industry.

When it came time for a fresh visual identity, Bryden wanted something worthy of their history and standing in the community. This resulting logo system references the large American flag that flies over the dealership and is a beacon in the town. The block letters represent the longevity and strength of the business. The Dodge red and Mopar blue reference the Dodge brand Bryden deals in.