The Diageo Liquid Cellar was a pop-up nightclub that hosted exclusive parties and events the week leading to Super Bowl XLVIII. Housed in a subterranean space in Chelsea, the events were attended by celebrities, athletes and top nightlife and cocktail influencers. 

In a support role I created the Liquid Cellar branding and all collateral for the programming. I also created environmental graphic treatments for the various branded events.