Crockett Real Estate is a residential and commercial real estate company in Fort Lauderdale, FL. Wanting a logo that was clean and modern, we created the stylized C to suggest lock key hole, a subtle play on unlocking a door and entering a space. To play on the south Florida vibes, we chose a color palette suggestive of the turquoise waters of pools and the ocean. The charcoal gray is a neutral tone that ties it all together.